FRAGILE EARTH

Driving a 4x4 off-road is an exhilarating experience, but it has to be balanced with care for the environment. Land Rover works with government agencies, environmental groups and local planning authorities to help protect our planet.

Through its Fragile Earth programme, Land Rover is committed to protecting the global environment. We ensure environmental best practice lies at the heart of all our activities, from the design of our vehicles and the development of manufacturing processes to encouraging responsible off-road driving at all levels and in every part of the world.

Our instructors play a pivotal role in this process - we teach drivers how to use the technology at their fingertips to optimise vehicle performance in an environmentally responsible way. Land Rover's Off-Road Code further encourages respect for the environment by making drivers aware of rights of access, ground conditions and other risk-related issues.

All Land Rover Experience Centres are carefully managed in a sustainable way to ensure there is no irreparable damage to or erosion of the local landscape. A measure of wear and tear is inevitable in off-road driving, but the courses are maintained as carefully as our vehicles. Repair, regeneration and replanting are continuous processes, ensuring that off-road driving at our Centres will be a pleasure for many years to come.